Name: Hairulizwan Bin Mohd Hairudin
Matrix No: SX112412HFF04
Introduction
Electronic
trading has become one of the important features of this modern era of
internet. Online shopping has become the
most popular Internet activities, immediately after using the e-mail / instant
messaging and web browsing. Many of the teenagers at the time of state of the
art has chosen to purchase goods online. Online shopping behavior (also called
shopping habits online and Internet / buying behavior) refers to the process of
purchasing products or services through the Internet. They then evaluate
alternatives and choose the one that best fits their criteria to meet the needs
felt. Finally, the transaction is executed and after-sales service provided.
Shopping online also refers to the attitude expressed in terms of the
psychology of making purchases on the Internet.
Online Shopping Decision
Making
Online Shopping include information to
make decisions, comparison, and make a choice. The decision containing these
factors directly affect consumer buying habits. In addition, there appears to
be an effect on user satisfaction. Therefore potential users appear to use a
two-stage process in making purchasing decisions widespread. Therefore, they
then evaluate more in-depth, and comparison relatively wide product by some the
properties desired to make a purchase decision.
Consumer Motivation to Buying Online
- Product Motivation
The lack of availability product also drive consumers to go online shopping
for products such as gaget, books and air tickets consumer are more likely
online shopping without any fear and concern about the need to fall, try smell,
or touch products. Level adjustments are also offered to customers with great
prices and discounts are not possible in the normal purchasing process.
Internet provides a platform to see detailed information on the products with
competitive prices from international locations. Thereby assisting the user in
learning about the latest trends. Users can also interact with consumer groups
and find out about the latest trends and fashions.
- Service excellence motivation
Service excellence is
a factor that encourages consumers to go for online shopping.
These are factors that attract customers
and every day
to improve as the number of customers
increased in services. This may be the promises in terms of pricing, timely delivery of products in good condition. Cash on delivery, reliability factors such as transportation
costs are clearly defined, clearly
stated product charges
- Demographic motivation
One of the factors that
encourage customers to go for online shopping.
Research has shown that different
demographic factors such as age, income, and
education that makes customers inclined towards online shopping. Young
professionals with high income group is directly related to purchase online
- Social Motivation
From research we know
that online shoppers are more influenced by their
social environment. Purchasing decisions are
mostly influenced by the people
who live around the buyer as social support
environment, norms visits, family and
friends. Humans obtained new
behaviors by observing others.
- Situational motivation
Consumer with busy time schedule is
more likely to buy online because it saves time. Factor of the situation such as
time pressure, the
geographical distance, lack of
mobility, attractiveness of alternatives and the need for special items positively
influence consumer online
shopping. The move also can shop online.
Furthermore, there is no need to travel long
distances to shop. The need for
special items that are generally not available in the
local market is also encouraging
users to buy online
.
Advantages Online Shopping
- Easy and cheap
- Guaranteed quality of goods.
- No need face to face between buyer and seller
- Online shopping save Time
- Stocks of goods and have many options
- Need not worry about transportation issues
Disadvantages Online Shopping
- Easily deceived by a seller who is not heartless
- Possibility of goods ordered until after the date promised.
- No purchase agreement for Muslims
- Requires the internet to buy goods online.
Conclusion
Able to enhances the
knowledge of consumers
to online shopping and understand their
buying habits to the product. This in turn will provide
users with significant potential
for optimizing their
online buying habits, which will make a significant discovery
and will affect
consumers. Motivational factor
towards shopping online
also affects users to more likely in an
online transaction.
References
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