Introduction
Consumers in
Malaysia are generally very concerned about halal and haram, especially in the
food. Particularly among Muslim consumers are very sensitive when it began
halal issue in playing at the moment. They assume that some users of other
religions try to make provocation against the halal issue and begin to influence
and corrupt the minds of other people especially the children and teenager.
However, the
extent of the level of knowledge and awareness of the individual has to
distinguish that they are not directly concerned with this subject halal
status.
Halal products can be divided
into:
I.
Food
Ø
Restaurants, daily food, snacks
II.
Clothing
Ø
Leather shoes, leather jackets, leather bags
III.
Other things
Ø
Sofa, brush, soap
Factors in
selecting a halal product
The level of concern
for the halal logo
Especially
issues related to food for most consumers in Malaysia. Consumer will
distinguish very carefully about halal and haram often will do a detailed study
of the food will be sampled food restaurant they want to go, the products they
want to buy in the supermarket and food which they use daily. The first thing
they see must be halal logo. These users will often refer to the contents and
mix in the food. If no material doubt in the content, users will continue to
select the item to be used permanently.
Lifestyle / Friends
Most consumer
use and choose halal products for religious reasons is not such as to get a
reward, but is on the grounds of simple interest and benefit and ending up with
today's life style.
For example, if
their friends are often invited to meet or discuss something in a restaurant,
they sometimes forgot to inquire whether the restaurant is halal and does not
serve the doubt ingredients. They gave full trust to their friends that the
restaurant is halal, especially when the restaurant served a delicious cuisine
and they like it. Although sometimes their own friends are not Muslims and do
not care about this halal.
Environment
Selected for
halal products is believed to be more secure. This means that consumers choose
halal products based on the physical benefits of safer use compared with
non-halal products. For example, when the user wants to try a new food and want
something different, they only look to whose are there in the restaurant. If
the consumers in the restaurant are mostly Muslim, they believe that it is
halal restaurant without to making a questionnaire.
Among these
consumer are often more open-minded in determining their choice of food as long
as it is delicious and many other Muslim consumers who eat at the restaurant. It
is making worse, these consumer will often to promote and viral it to their
friends, especially through social media like Facebook, Instagram, WhatsApp,
blog and so on.
Conclusion
All the people
must take their part on this halal issue, especially the government. Law enforcement
needs to be more firms to prevent and stop the increase of products from
outside mostly their halal status is doubtful. No need to think their own
profit but the religion issues they put aside.
It does will
ensure the welfare of consumers in Malaysia, especially for Muslim about halal
and haram because this thing is important for us, especially when it related to
food issues. Consumer should be discerning and selective in making a decision
regarding this matter and do some research. If there any question, we should
ask to the responsibility department like JAKIM.
**************
References:
by
Name : MOHAMAD NAZME BIN ADZIZ
Matrix Number : SX122793HAFF04
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