Name : Nurshazwani Binti Sapian
Matrix No
: SX105390HFD04
Semester : SEm 2 2014/2015
Subject : Consumer Behavior SHF 2173
Title : Motivating factor in making purchasing
decisions to buy health products
(supplement)
For
me, what ever we do in our live, we need a motivation. Motivation is a driving
force in the heart of a person to perform or achieve a goal or more simply
known as inducement. According Malthis (2001) motivation is a desire within
oneself that causes the person doing the action.
At
this time I wish to highlight the boost factor in making a decision to purchase
health products. There are many factors to be taken into account in making a
decision of whether the product will be selected. By using the comparison so
they can make the best decisions for themselves and their loved ones around
him.
The
main factor of concern is the psychological aspect of satisfaction with the use
of products purchased. According to Tse and Wilton (1988) notion of customer
satisfaction is the customer response to the perceived discrepancy evaluation
after use. If users feel the positive effects of the intake of this health
product or any product they will use, customers do not mind the price is
important to complacency.The
second factor, completeness (complete nutritional products) consumers will find
the best quality products, high standards and achieve consumer expectations in
terms of quality and functionality. For health products easier to see products
that have long been on the market. Means that many users have been practiced
and many are also getting positive results and healthy and getting healthy
again. If the product quality is not maintained, then it will not last long on
the market.
The
third aspect that needs to be seen is the value of money. Users will value the
money spent to get the best results. Every penny spent is worth. Thus users
will be able to compare prices offered in a store with another store or the
price offered by each of these health products distributor. If the price is
controlled by the central bid price may vary according to promotions held by
distributors. Users choose which one is best for their financial budget. The
fourth factor, the brand. Consumers feel the well-known brands to determine
product quality specification. The more valuable the product, means that more
people have been successful to benefit from the product and want to find more
people to use and practice.
The
next factor is the reaction or testimonials of users. Testimony means
recognition of a fact (testimony), proposals from one person to another and
also admiration of a result is obtained. In the marketing of a product,
testimony is important because the presence of added confidence in their
testimony that was employ the product and also to attract more new users to try
a product. Among
other factors of concern is the time and easy buying process. Consumers
shopping fast and want to use a short time. For example today to buy a health
product side we only need to access the internet, find, select products, buy
and pay for everything at the fingertips, just click the product is available
and waiting to get home in a few days.
That's
all the motivation factor or some
aspects of motivation that I can share to make the decision to buy a product
for the health of ourselves and our loved ones.
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